Understanding the Indian Book Market: A Comprehensive New Study Planned
Nielsen has been commissioned to undertake a comprehensive new study of the Indian Book market. This report will look at the fast growing Indian book market, from the perspective of the print book supply chain and its market size within three key segments – Academic/ Professional, School text books and Trade books and will also cover the book consumer. The study will aim to give some insights on e-books and journals.
The report will cover two important aspects viewed from within the book industry, talking to publishers, distributors, wholesalers, library suppliers and retailers and also looking at consumer purchasing behaviour.
The study has started and will be completed by September 2015.