NEWS

Nielsen Book Launches Bookscan Service in Poland

Nielsen Book today announced the launch of its BookScan service in Poland at The London Book Fair,
which brings together 25,000 global publishing professionals.

Nielsen BookScan collects sales data from over 35,000 bookshops around the world, and uses web-based delivery and analysis systems to power the industry’s most important charts.

With the launch of Nielsen BookScan in Poland, the market will have access to key information on consumer behaviour, sales by genre, ISBN numbers, authors and imprints in the market.

Andre Breedt, Co-Managing Director, Nielsen Book, said: “We’re delighted to announce the launch of the first BookScan charts in Poland, a market which has over 1,800 bookshops nationwide. Poland is a country of book lovers and by bringing our BookScan services to this market, booksellers, publishers, libraries and the media will be able to track with confidence which books are being sold, defined by numerous categories and authors.”

Nielsen BookScan will provide weekly audits with book sales, both physical and online, in Poland and offer meaningful market insights. Nielsen BookScan will now also enable publishers and booksellers to make more realistic projections and risk assessments and help them to plan book launches and print-runs more effectively. 

www.nielsen.com