19. Juli 2018
  NEWS

Nielsen Books & Consumer Survey Results Released

Looking at Consumer Purchasing Behaviour in 2014

Nielsen Book hosted its annual conference, now re-named BookInsights, which presented the audience with a wide variety of consumer data, including the path to purchase, working with big data and measuring word of mouth. We also looked at how books fit into the entertainment market, YA fanship and the book and film crossover. There was a presentation of our findings on consumer response to book covers, and a panel discussion completed the day’s formal presentations.

One of the key highlights of today’s conference was the presentation of the results of the latest findings from the 2014 UK Books & Consumer Survey. Steve Bohme, Nielsen Book’s UK Consumer Research Director, commented: “In 2014, we saw an increasing number of readers engaging with digital reading and media, but the proportion of book buyers reading printed books, newspapers and magazines has stayed level over the last three years. While digital helped grow a number of key market sectors, there was lower spending in 2014 than 2013 on genres such as Crime, Romance, Historical Fiction, Annuals, Cookery, Health/Fitness and Travel.”

The Nielsen Books & Consumers™ UK survey monitors the consumer book market in detail, collecting information on consumer book purchasing of both print and e-books through all sources from 36,000 book buyers aged 13-84 in the UK.

Some of this year’s highlights revealed are:

Devices and formats

Categories & genres

Channels

Discovery & purchase influences

Gifting

http://www.nielsenbook.co.uk/

 



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